Quite possibly the most famous and memorable Christmas commercial ever filmed was the classic Miller Beer Christmas commercial shot in 1970s..
Everyone remembers seeing the horse drawn sleigh in a winter wonderland.
Turns out this commercial was filmed right in the Mad River Valley, shot in areas of Warren and Bridge St in Waitsfield during the winter of 1976, and aired the commercial in 1977.
From digging around I found the sleigh driver is Bob Rose and the passenger in the sleigh is his friend Ellen Hall.
There was a few versions of this commercial, a shorter 30 second version and longer 60 second version
Miller Beer Christmas Commercial 30 Second Version
Miller Beer Christmas Commercial 60 Second Version
Miller Beer Ski Slopes Commercial
There was also another Miller Beer commercial shot in the Mad River Valley at Sugarbush – the “Ski Slope” Commercial